Greg established Orion Wayfinding in 2014 as part of a tree-change move to the beautiful seaside town of Bermagui.  From there, he has worked with clients in Australia and New Zealand.  

Greg brings creative vision, combined with a working understanding of government and private business, and strong empathy with customers. 

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He has worked in the tourism, cultural attractions, events, education and arts sectors for over 30 years and is known for his innovation and drive.

 

Prior to establishing Orion Wayfinding, Greg was Director of Visitor Experience at Australian Parliament House, Manager of Visitor Experience at Barangaroo Delivery Authority and Manager of Exhibitions and Public Programs at Museum of Australian Democracy. 

Greg’s social consciousness is apparent in his work.

He believes that building meaningful connection and experiences for customers is good for business and community. He is an active volunteer.  His volunteering projects include co-founding an online food tourism marketing platform – The Gourmet Coast Trail ; co-founding and chairing the Bermagui Growers and Makers Market Inc.; and authoring a Creative Arts Strategy for his local primary school.

Greg is working in a full-time position at the National Gallery of Australia until May 2025.